Paragraphs, Opt-In Adwords and more – Tuesday links

by Hugh Hancock on May 1, 2012

Bits and pieces from all over the IM world today – no matter what your particular slant on this whole Cash on The Interwebs thing is, you’ll probably find something to interest you.

  • Advertising on Plenty of Fish? It’s one of the most popular affiliate marketing platforms out there, and Tom Fang has done some fascinating work studying ad volume against CPM bid“We can see that there is a huge boost in traffic going from $0.21 to $0.31. We still see pretty good increases in volume up to $0.51. We still get small gains from $0.61 to $0.71, but we really don’t see any incremental traffic as we bid $0.71 and higher.”
  • In the “solid basic advice” section, Kelly Crawford writes a great post on Problogger going over just how to make money with your email newsletter“A popover signup form will exponentially increase your sign-ups. A popover is the sign up box that “pops over” the screen a few seconds after they land on your site. Yes, it’s that annoying little box that I always click away from. But, statistically, far more people sign up from a popover form than a static form. “
  • If you’re writing copy, you really need to read James Chartrand’s latest piece, again on Problogger. He discusses how to write a paragraph – yes, any paragraph – “You’ve probably heard this adage: the purpose of the first sentence is to get the reader to read the second sentence. The second sentence is to get them to read the third sentence, and so on. Most bloggers forget to pay attention after the fourth or fifth sentence, which means that by sentence 36, they aren’t doing a thing to keep their reader hooked and moving along. “
  • In the “devious business strategy” column, Direct offers us an introduction to monopolizing your vertical by competing against yourself“Any time people Google custom pins, badges, key-chains, or medallions, there’s a 99.99% chance that they’ll find one of my associate’s websites. Each URL is setup as an exclusive entity, with a different template, address, number, price structure, and customer service rep fielding calls.”
  • And finally, A Daring Adventure’s Tim Bronson uses neuroscience and psychotherapy to help you stop procrastinating“There is an expression in neuroscience that says “Neurons that fire together, wire together”. Effectively that means if you do two things together enough times or with enough intensity, just doing one of this things will automatically trigger the other.”
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