At Internet Marketing Gourmet, we’re all about the hard data, actionable information, all that sort of good stuff.
But there’s plenty of useful info out there that’s a bit… fluffier, too. Stuff about feeling good, simplifying decisions, making things work by paying attention to how they feel.
Here’s your Fluffy Friday this week:
- Copyblogger has a really interesting piece on re-examining business practises that seem ordinary to you to discover amazing USPs for your copy – “What if you’ve got something going for you so remarkable that it virtually guarantees your success? What if you’re just not seeing it?”
- Chris Guillebeau points out a way to make business joyful – whether you’re winning or losing – “When you love the act of making things, of bringing something to life, you’ll find that it loves you back. “
- And Scott at Lifelong Learner talks about something I really recommend – the power of the “to-don’t” list – “Habits take an if-then form. If I encounter X, I will react by doing Y. Decisions become automatic eliminating the mentally taxing cost-benefit analysis. Thus, a habit requires far less energy than having to make a decision, especially when the optimal choice requires greater resistance.”